SLIDE 1:
2024 Annual Conference on Independent Living
BACK TO THE FUTURE
Presented by the National Council on Independent Living

Alt text: Conference Logo: Black sans serif text says, “BACK TO THE FUTURE”. To the right, digital font in bright, bold orange says, “2024”. Underneath, [NCIL Logo: National Council on Independent Living] Annual Conference on Independent Living.


SLIDE 2:
Building an Action-Oriented 
Advocacy Network

Workshop 2.3
July 22, 2024

Russell Dawson Rawlings, CFILC, Community Organizing Manager
Dan Okenfuss, CFILC, Public Policy Manager


SLIDE 3: 
Goals
Using online tools to engage consumers in your advocacy campaigns.
Developing a campaign message.
Identifying the campaign’s targets.
Educating consumers to take action.
Assessment and results of campaign.


SLIDE 4: 
Community Organizing
How did we get here?
California Foundation for Independent Living Centers
California State Independent Living Council
DOnetwork
LTSS4all Coalition


SLIDE 5: 
Case Study: Budget Cuts
Focus of Campaign: 
Oppose state budget cuts to social services for older adults and people with disabilities.

Goals:
Engage consumers to contact governor and legislators to reject these cuts.


SLIDE 6: 
Case Study: Budget Cuts
Campaign message points:
Stock message developed by coalition leaders.
Custom field  for consumers to add personal stories of how these budge cuts affect their lives and their families.


SLIDE 7: 
Case Study: Budget Cuts
Use of digital platform to stage this campaign.
Creation of coalition organizing hub document.
Links to our website advocacy alert page for submitting emails to governor and targeted legislators.
Scheduling and promoting call-in advocacy events.
Advocacy events staged in northern and southern California.


SLIDE 8: 
Campaign Assessment
Campaign challenges
Understanding the state budget process.
Limited in-person testimony opportunities.
Increased importance of emails, letters, phone calls, etc.
Evolving message limitations.


SLIDE 9: 
Campaign Assessment
Measuring Campaign Data
# of campaign participants
# of emails sent to Governor and legislators
# of personal visits to legislator offices (district and Capitol)
# of phone calls.


SLIDE 10: 
Campaign Assessment
Campaign results – “Did we win?”
Outcomes 
Budget cuts avoided or reduced?
Follow-ups and Next steps?


SLIDE 11:
Questions?